Ultimate Ears Rebrand

A rebrand for Ultimate Ears. The speaker made by music lovers, for music lovers. Founded in 1995 in the back of a Van Halen Tour bus, Ultimate Ears began with the mission of creating the best in-ear monitors for musicians and performers. After twenty years in business, Ultimate Ears has expanded beyond the performer and brings the music to the ears of music listeners and fans. They pioneered the first mobile speaker with 360° sound in the world with their iconic and unique design. Today, Ultimate Ears continues the mission of delivering premium audio gear to both performers and fans through their powerful, rugged, premium speakers. With this rebrand, the goal is to update the logo and color palette to express playfulness, edge, and music as well as highlight their brand attributes of adventure, innovation, and durability.